BiographyFreelance Designer & Visiting Tutor at Birmingham City University. Graduated with First Class Degree in BA Interior Design & Distinction in MA Interior Design. Currently entering competitions and working for DSD Design at the Custard Factory in Birmingham.
|Job||Freelance Designer/ Visiting Tutor/ Blogger|
|School||BA + MA Interior Design at Birmingham City University|
|Philosophy||Design is in everything.|
|Specialization||Interior Design, Interior Design, Graphic Designer, Concept designer|
|Style||Modern, Fusion, Minimal|
A live project opportunity created with a friend and colleague George Collins. The brief was to re-design the ground-floor of a club. However this concept had to act as bistro/restaurant by day and the country's #1 Bhangra club by night. There was limited space and a limited budget which made costing very trick indeed. However we came in under budget and delivered a concept that we believe would work. Unfortunately we did not get the contract.
View from dining area looking towards the grade II listed main window. Natural light pours into the space through the day and by night passers by can see straight into the interior.
The feature wall running parallel to the dining area, will act as a guiding system heading towards the bar, optimising potential profit. RGB recessed spotlights bounce light off the mirrors positioned in the boxed off voids.
Sketching is the most effective and quickest way of developing and creating ideas. Nothing substitutes a quick sketch. Drawing has been a part of my life from an early age. I substituted it for computer development throughout uni (to develop my then non-existent CAD skills to a very good level) and have now picked this skill up again. I'm currently doing some concept sketches for the Electrolux Design Lab 2012 Competition.
The increasing demand for new experiences within the retail sector means that we have to think more laterally in engaging with an ever changing technological savvy population. RE/CORD is a concept design that was done as part of my Masters Degree that looked deeply into consumer behavior and future trends. My outlook was bleak. I foresee the high-street stores of today closing down, leaving a ghost town of physical stores that are full to the brim of cheap, un-inspiring un-imaginative stores that demand for the sale and not the experience. So I see a shift in virtual retail. RE/CORD proposes digital replicas of our cities that are populated with virtual designs created on commercial 3D packages. The user orientates themselves around these virtual stores and high streets as if they were playing a game. The only difference with this game is that you can order items. This project was based on the music industry and how virtual stores could be tailored to suit individual music likes and needs. The concept design process consisted of being inspired by 20 genres of music and converting these results into 3D forms. These 3D forms acted as the main form of the interior, using a wrap around technique within a popular 3D modelling program. Textures and materials were dictated by the genre of music of the individual. The overall idea was to make these stores individual and bespoke to that user. This begged the question of how? I needed a database full of people's music tastes and likes. The perfect place for this is Facebook. So the user experience works a little bit like this. 1. User connects to the RE/CORD marketplace via a Facebook app that requires them to enter their Facebook username and password. 2. The computer algorithm scans for keywords relating to music (artists, lyrics, song titles etc) 3. These keywords are matched to materials and textures that relate to the user's likes. For example: Pop music can be matched to vibrant colors and smooth and glossy surfaces. 4. The interior is created before their eyes. Now they can navigate the store as if they were walking within their favorite high street store. By integrating Facebook into this scheme it means that a 'bespoke' feel can be created for each and every user. With just a small amount of materials, colors, textures and forms approximately 246,000,000 different variations could be possible. This is my prediction and since this project was completed signs of this shift have become increasingly more popular.
B Central is located in Birmingham City Centre and is situated in the old medical school. Today it is an up-market residential building with apartments, studios and in the perfect location for local amenities and transport routes. The interior needed a revamp and a more clear future progression for the Queens Chambers needed to be constructed in line with the Big City Plan (Birmingham's long term redevelopment scheme). Queens Chambers needed a more modern feel to it, attracting young, successful business types into the premises. The beautiful Victorian facade would sit eloquently with a modern exclusive interior. The client wanted the ground floor reception area, hallways and outside garden area to be redesigned to meet these new visionary requirements. The unique selling point of this scheme is that it can adapt to change. Colour defines a mood of an interior and therefore the overall mood of the people that live within that interior. Using a new type of paint, electromagnetic paint, the scheme can adapt to new colour trends at just the flick of a button. Electromagnetic paint is being prototyped on cars as it is developed by Nissan. It contains very tiny elctro nano particles that react with electricity. They react to such an extent that they can change colour. So what does this mean for B Central? Well they subscribe to Global Colour Trends or Pantone newsletters to get the latest season's colour schemes. Certain elements within the interior are coated with this paint and via a computer these elements can be defined, modified and changed to match the newest colour trends. This means that B Central is forever fresh and changes its atmosphere.