With the strength of aesthetic tradition wich combines the concept of elegance with that of simplicity, COVO, italian DNA and international roots, has made itself the perfect interpreter of these two terms developing an autonomus and distinctive language, capable of marrying tradition and contemporaneity classicism and avantgarde design. With its first steps through the severity of form and signs exported from Orient, it gives character to its products while at the same time remaining faithful to its origins, enriching them progressively with new and costant stimulation from the world of design. With and sensitive eye, it directs and manages research that ranges from the skilful uses of materials to the giving body to the voices of designers, permitting itself an occasion to go with an ironic spirit into the field of experimentation, without overstepping the limit into useless showmanship. The fantasy of form and attention to materials become the protagonists and the final product shines with a fresh and extremely personal aesthetic with sacrificing functionally. A strong identity founded on a primary need of feasibility, a harmonious marriage of form and content, a brand capable of seducing and conquering the attention of an ever more vast public thanks to the unceasing search for a point of balance, in real and not apparent terms.