FOLKLORE is an independent London and online store set up by Danielle Reid and her husband Rob.
A selection of goods that are created with care and made to last : homewares, furniture, lighting, art and lifestyle goods.
They look for craftsmanship, quality, simplicity and durability. Some are handmade, antique or made from recycled or found materials, others are easily recyclable at the end of their life.
All are made in an environmentally mindful way.
Folklore will donate 15% of their profit to a different not for profit organisation every year.