INNER DESIGN

The exhibition features hundreds of patents, drawings and trademarks – kept in the State Archives and at the Italian Patent and Trademark Office – which testify to the evolution and expansion of Italian creativity over the last hundred years. Visitors follow a stimulating route through the patent documents, some of the products resulting from them and a wide-ranging selection of vintage advertising posters used to promote the products on the market.

Produced by Fondazione Valore Italia and the Ministry of Economic Development and promoted by the Department for Culture, Expo, Fashion and Design of the Municipality of Milan.