The HYPERMARKET is a temporary store, cafe and space for cultural events in Hamburg's HafenCity. Since it was a temporary store, it has been offering for 24 days in December 2011 selected products of fashion, lifestyle and design.
A scenery-like building with stage, bar and projection is at the center of the room. A 6-meter long table exhibits books and magazines and is big enough for dinners and conversations. Cartons - Bulk containers of the chemical industry - creating a landscape for displaying small-scale products.
The location also hosts two art installations: a string installation by Moritz Greiling and the light cube by studio We Are the Fellows at the entrance.
The design and execution are by PARAT. --> take a minute and give a look at the other projects by Parat: they all are amazing!
The idea and concept are by Here we go.
Corporate identity and web design come from We Are Fellows.