At last the Sales are on! Looking at the windows it’s possible to see funny solutions to introduce this awaited shopping moment. The use of “cheap” and “poor” materials like saw, work tools, wooden and cardboard shapes is a perfect idea to communicate the cut of the prices.
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Strolling through the streets of New York City at Christmas time, you can see the most spectacular shop windows of the world. Every year during this period flagship stores and department stores in 5th Avenue show beautiful window installations where three dimensional shapes, sounds and lights become the protagonists of the streets. Not only the space inside the window but also the façade is decorated by big shapes and colors representing the visual identity of the brand.