Quiet Motion installation by Ronan and Erwan Bouroullec

September, 25 2013 10:00

Posted inGreen Design

Cork is a natural and highly versatile material: it’s elastic, waterproof, light, squeezable and very resistant.

So when Ronan and Erwan Bouroullec were called upon by the electric car brand BMWi to design an installation for Milan Design Week in April 2013, they used this material to communicate the idea of nature, biodegradability and recyclability.





The installation itself is called “Quiet Motion” and is composed by four rotating cork platforms covered in leather to resemble the interior of a car. Hanging from the edges are strips of fabric that move and interact with the visitor, creating a curtain-styled seating area where one can relax and enjoy the ride. Aim lamps, also designed by the duo, hang from the rotating ceilings to illuminate the courtyard at night in a playful game with the moving fabric strips.





"We tried to interpret what it means to have an electric car," explains Erwan Bouroullec. "What we propose with this installation is to say that motion, movement, energy in general should probably be quieter, softer and something which is less about speed and aggression."





The installation was part of the Fuorisalone 2013 programme presented in the Facoltà Teologica dell’Italia Settentrionale in Milan.








Images from Dezeen