Creativity lives here: LAGO - Play the Change

April, 26 2013 10:00

Posted inEvents

During the Fuorisalone 2013, the LAGO Apartment, located in via Brera 30 Milan, was literally transformed into a laboratory open to the public and to all sorts of creative contamination.

 

Photo by Elisabetta Mattiello


The slogan chosen by LAGO for this event is Play the Change, which well represents the intention of the Paduan Company to be an engine of change, opening itself to new ways of understanding design, focusing on people and reinterpreting living spaces as a whole in line with changing needs of contemporary people.

 

 

Photo by Elisabetta Mattiello

 

 

 

Daniele Lago said:

“…design is culture when it is well done. Design has the power to produce meanings…”

“…When we started to think about our production line, we thought that it would be interesting for the user, purchaser, architect or interior designer to take the lead. We design alphabets, not slogans that must be true, that are self-determining and unchangeable …”

 

 

Photo by Elisabetta Mattiello


A large-scale change that involves makers, craftsmen, architects and interior designers to re-design a new way of living the house, and to lay the foundation for a strong community that, starting from the values ​​shared by the Company, is able to take the initiative and to be the central player of a new vision of living, less self-centred and more responsive to the real needs of the people.

 

 

Photo by Elisabetta Mattiello


Daniele Lago said:

“…The inner fire of the people is the real intangible capital that produces value, innovation and creativity…”

… I am a warrior of “the person in the middle” ideal, I like all the projects that have to do with human beings..”

 

Photo by Elisabetta Mattiello


Two projects were presented during the days of the Fuorisalone: LAGO MAKERS LAB and RE-DESIGN.

 

 

 

LAGO MAKERS LAB – Play the Materia


 

 


With LAGO MAKERS LAB, LAGO intends to recover the ability of "know-how”, so important for Italy, with a collaborative project between makers and craftsmen specialized in the processing of different materials.

The best pieces originating from this project will start up the collection of “LAGO Objects”, which will be on sale from May 2013.

 

 

Photo by Elisabetta Mattiello


RE-DESIGN – Play the Imagination

 

LAGO Images


Daniele Lago said:

“…in Italy there is shortage of “chefs”. Very few things are designed by interesting chefs, and nobody talks about this anymore. People talk about the ingredient, the table, the chair, and they never talk about the balance between them, like in an orchestra…”

 

 

LAGO Images


This project has the ambitious goal to redefine the standards on the future of interior design through the creation of an international community of professionals. To achieve this goal LAGO organized two design workshops during the Fuorisalone and a series of informal discussions that took place in the Apartment. In both cases, the characteristic of this process was the contamination of ideas between the designers and specialists from different disciplines, such as sociology and economics, and through their culture baggage to be able to animate extraordinary reflections, to give new life to a sector that perhaps is still too self-referential.

 

 

LAGO Images