During the Fuorisalone 2013, Signe Byrdal Terenziani and GamFratesi presented Danish Chromatism, an installation that exalts Danish design through the use of colour, at the Triennale Design Museum in Milan.
The Italian-Danish duo architects GamFratesi explain: “Traditionally Danish design is associated with wooden furniture and natural colour. In this exhibition, we want to reinterpret the traditional aesthetics through the use of colour – to create a new experience of the relationship between the classic and modern products.”
By dividing the installation space into 4 different colours – black, red, grey and blue – the visitor is visually lured into a sensory experience where the products are as important as the colour they are made in, like the paintings by Josef Albers, a 20th Century artist from which this exhibition takes inspiration. His paintings explored the visual perception of how different combinations of colours interact compared with how colours look when seen individually.
Study for Homage to the Square: Departing in Yellow by Josef Albers. © The Joseph and Annie Albers Foundation/VG Bild-Kunst, Bonn and DACS, London, 2006
With 30 Danish companies cooperating to create this curious chromatic exhibition, Danish Chromatism displayed a true mix of new designs and classic icons, highlighting the importance of traditional craftsmanship in contemporary design.