100% TobeUs is an exhibition dedicated to children, as well as adults, of 100 handmade wooden cars designed by 100 famous artists on show at the MUST (Museo della Scienza e della Tecnologia) in Milan.
Kuno Prey - 803-116
It all started when an Italian designer, Matteo Ragni, became a father and felt that his child’s toys should be loved and cherished rather than used and thrown away. With this in mind he created TobeUs, a toy car made of cedar wood from Lebanon with a recognizable s sweet-scented smell, a high-resistance to impact and, when the time comes, 100% recyclable.
Photo by Max Rommel
By using a one size block of wood and a single cut, the cars are shaped into a sports car, a pick-up, a saloon, a security van and many more. The design requires planning and skilfulness as it is a project with clear limitations. However the challenge has inspired many designers to create their dream toy car, which are now on show in Milan until the 13th January.
STEFANO GIOVANNONI - SPEEDY BUNNY
MASTRO GIOVANNI - DREAM SHUTTLE
TOM KOVAC - BENEDICT