100% TobeUs

December, 31 2012 10:00

Posted inEvents

100% TobeUs is an exhibition dedicated to children, as well as adults, of 100 handmade wooden cars designed by 100 famous artists on show at the MUST (Museo della Scienza e della Tecnologia) in Milan.

 

Kuno Prey - 803-116

 

 

It all started when an Italian designer, Matteo Ragni, became a father and felt that his child’s toys should be loved and cherished rather than used and thrown away. With this in mind he created TobeUs, a toy car made of cedar wood from Lebanon with a recognizable s sweet-scented smell, a high-resistance to impact and, when the time comes, 100% recyclable.

 

Photo by Max Rommel

 

By using a one size block of wood and a single cut, the cars are shaped into a sports car, a pick-up, a saloon, a security van and many more. The design requires planning and skilfulness as it is a project with clear limitations. However the challenge has inspired many designers to create their dream toy car, which are now on show in Milan until the 13th January.

 

TobeUs - How Many Stories Can You Imagine? from Matteo Ragni Design Studio on Vimeo.

 

 

 

 

Boum! from Matteo Ragni Design Studio on Vimeo.

 

  STEFANO GIOVANNONI - SPEEDY BUNNY

 

MASTRO GIOVANNI - DREAM SHUTTLE

 

TOM KOVAC - BENEDICT