Shoreditch is a young hip area in the East of London, home to the creative hub of the city: galleries, theatres, design studios and niche culinary places all reside in the neighbourhood as well as the renowned Columbia Flower Market, Brick Lane and Spitafields.
In the middle of all this creativity, the first Ace Hotel venture in Europe recently opened its doors, a cool styled hotel influenced by the industrial history of East London. Universal Design Studio worked with Ace Hotel to design the exterior and interiors, the 258 rooms, an event space, a restaurant, lounge and reception area that includes retail units, a bar, café and an art gallery.
Local artists, craftsmen and builders were engaged in the construction of the hotel to create an authentic sense of home with its surroundings. The design and materials were chosen by Universal Design Studio to reflect East London’s central role in “performing arts as well as the historic home to skilled trades like shoemaking, furniture making, rope making, ship building and silk weaving”.
Intended as a social hub as well as a tourist hotel, Ace Hotel Shoredich brings the local street life inside its four walls: the use of locally-sourced materials such as cork for the ceiling, copper lights and timber parquet flooring in the lobby area and the 16-seat communal working table made in cast iron, oak and copper in the adjacent bar gives a welcoming and cosy feel to the space.
Photos Andrew Meredith, Ed Reeve and Mads Perch